platy

"Any publicity is good publicity." 

Gillette knows damn well what they did and the context that they did it in. It's all about raking in those dollary-doos from exposure, ad-revenue, and new customers who want to "stick it to Trump/alt-right" . (How many customers do you really "add" if Gillette is already the go-to for cheap to mid-tier manual razors? 🤔) Pepsi did this by trivializing BLM and earned a shit-ton of money from the ad. Gillette, BiC, Harry's, Philips and Dollar Shave Club all win here. 

The fact that we're talking about shaving cream on a visual kei forum means they win.

Nothing wrong with the message, but I'm not really a big fan of using subjects like this to cash in on. And the way I see it, they don't exactly give the subject matter the respect and attention it truly deserves here. Feels like they're actually taking a serious subject that should be addressed further, and make it a lot smaller and less relevant than what it is.

It doesn't exactly help that the commercial itself is pretty bad. Looks like a cheap, no-budget and embarrassingly mediocre school project made by teenagers who's only done something like this a couple of times before.