helcchi

now all arlequin has to do is open a fanclub named PIERROT and we'll go full circle

Normally this would be counter-intuitive, as bands wouldn’t be able to survive in the cut-throat world of visual kei if they’re not pumping out a steady stream of releases periodically. This prompted me to remember that infamous article from 2010 exposing the vk industry:
 
 
I won’t go into the finer details as this article warrants a thread of its own (again) but it’s an interesting read and a real eye-opener.

i rarely sit down and listen to an album all the way through, i usually just let the songs show up when i'm listening to music on shuffle. so, the length of an album is something i'm not really concerned about. however on the odd chance i do sit down and listen to an entire album, the "perfect length" solely depends on whether or not i like the band or genre (as others have mentioned. it always just depends.)

That's what you get for using that shit-arse font.

Should have waited 1 more day so they can say they lasted until 2017 

Hacking visual-kei. The Truth Is Out There™

Time moves on and irrelevant art forms and their instruments get thrown into the very crowded dustbin of history. If you have any doubt about this, I'd like to ask you to name the top 10 premier bebop musicians today, or how about something that sounds like it was from the paradise garage? how about poodle rock? is anyone playing like Weber lately while painting like Monet and catching the salon by storm? They're all gone from the popular consciousness and live as mere perverse retro curiosities ( new post-punk and goth rock fucking eww ) for a handful of people. Scenes, genres and movements always come, go and never come back in the same form. If you ask an enthusiast he'll no doubt tell you about all the killer up and comers, but that's all bunk and they know it too. Nobody's touching Billie Holliday, there's not going to be a new Beatles, nobody's turning back the clock and doing nu-Bach in a manner that won't be scoffed upon by anyone who's serious and in the know. Visual kei in that regard is, to be quite honest, finished. I'd say its creative, artistic peak ended right when the turn of the millenia labels dissolved, and the European boom was caused both by the hot air from that period and the aptness of visual kei musicians to appropriate the emo/scene stylings as mentioned before (see the mallgoth act D'espairsray and nu metal Girugamesh for proof of this ). Visual kei's adaptability has given it such a lifeline for sure. There's not a whole lot of genres that can keep moving the needle and making money both domestically and internationally the way that it has. We've literally outlived and survived the deaths of hair metal, goth and mallcore. Probably only the general metal subculture can boast such a staying power, and they too have been struggling to stay on the surface since all that Anthrax skate metal and the alt-rock Metallica boom faded away. Now even big names can't sell out in fucking _Finland_ and underground classics struggle to pull. In my pessimistic thinking we are at the tail end of this rock guitar saga, and it's due to the gradual withering away of rock music's cultural and demographic base. 
 
I have my own fantasies about the evolution of visual kei as an active counterculture as opposed to a dull consumer culture. Agendered danger lurking in the metro stations near you; they'll know us by the trail of blood and the smell of hairspray. It's all complete fantasy however that I entertain with like three people max. In reality I know we're over and done with as a seismic cultural force. This however doesn't mean that everything is lost. While I don't think MH contributed to the fad beginning or ending, I certainly think MH has contributed massively to the staying power of visual kei on the internet in an age where everything else is disappearing. That Japanese indie analogy is an apt to make, because there's no reason why we shouldn't be in that same position had there not been these stalwarts of vk culture like MH have withstood the storms of the passing time. This was achieved by the unending dedication and efforts of the core-group that keep coming here year after year after year. If there were double the people with as much heart, perseverance and ability, who knows where we would be. Could the boom period had been extended by the valiant and most importantly of all, smart and applicable endeavors of a few dozen dedicated enthusiasts? I don't know. Bless this website either way and all you people who keep coming and contributing.
 
I won't dare to wager ( but i'll haughtily speculate ) why the laptop took over rock 'n roll, but stuff like the global demographic shifts were just too much for it overcome. The popular sphere has drastically diversified both nationally and racially. The stuffy dadrock crowd is losing their death grip on the entertainment zeigeist and big festival lineups are a testament to this. The rock bands pulling the big crowds are really fucking old, and the audience is only a notch younger. Sure the vk bands can draw a garage-full of people and enjoy the company of a few snappy young women — that's it though, no one else cares. The faucet has dwindled down to a point where it is increasingly harder for bands to sustain themselves. It just happens to be a form of music that doesn't speak to the majority of people anymore, not to the young person in school or the higher cultural crowd either for that matter. Electronic music is thriving both commercially and artistically, even hip hop is still doing a fabulous job of innovating itself; all the while one of our biggest newcomers ripped off a decade old deathcore album just last year. Even selling CD's in this day and age is dated, and labels are dying to adjust before the inevitable fall. The electronic underground, even hip hop has managed to adjust and evolve to a degree in the way music is released and spread ( a lot of the big names aren't even releasing full LP's anymore. Just songs, for free on youtube and whatever ). 
 
I'd honestly like to know what kind of social factors contributed to the rise of scene culture. Remember those bands like BrokeNCYDE, BOTDF and etc.? Where were we at the time, as a culture, that stuff like that was tapping into our consciousness. Nothing happens in a vacuum and people don't just decide what to think, feel or do out of the blue. There are reasons for everything in the social and economic fabric of societies and It's an interesting question fo' sure.
 
 I know my way enough that if I want to make an impression, I wouldn't go telling a cool stranger by four euro latte's that my taste in music is essentially the Japanese Poison and Coal Chamber. I'd embarrass myself either way if I left it at that or started nervously flinging my hands and explaining how deep down this culture is really gr8 and transgressive art. My heart stays true to bijuaru kei either way. I'm going down with the ship and I'll keep on making-a-fool of myself on a daily basis. So that's why this is my favorite thread, because I have a hard time of letting go of the glory days of my youth and its music, endlessly try to rationalise it by intellectual gymnastics. While my death slowly approaches and even the last patches of grey hair are falling out, in my mind I'm still young and full of cum, ready for adventure. 

This might not be something to go off by as it might be a common thing, but ains-a.com, mediena-official.com and kuroyuritokage.com are all hosted by the same provider, have the same IP, and use the same name servers:
 
Hosting provider: GMO Internet
IP Address: 157.7.144.5
Name Servers:
dns02.gmoserver.jp
dns01.gmoserver.jp
 
I tried to compare this to some unrelated bands and so far it's only ains-related.
 
Interestingly, malisend.com have a different IP and name servers

i have a pet theory about why foreign fandom shrank.

1) like @TheStoic, i think the death of scene/emo has a lot to do with it. like it or not the primary audience for visual kei is girls of about 15-23,  and that was probably also the same demographic for My Chemical Romance, Panic at the Disco!, FOB, etc. alternative in a girl-friendly package was all the rage. i probably wouldn't have found out about vk if there wasn't stuff like Sum 41 and co.'s pop punk and Linkin Park on the radio -- rock bands were cool at the time. they're not cool right now.

2) fragmentation of fan communities -- @nekkichibrought this up well but i'll run my mouth off about it too. lj in particular was centralized, filled to the brim with the primary fan demographic, and the structure was very conducive to roping fans in and keeping them not only interested but wanting to establish themselves as BNF. myspace groups may have been similar but idk i wasn't a myspace girl. there was incentive to make fan content even as simple as journal icons or fanfics and positive feedback would spur people to keep contributing. even something more controversial like roleplay communities served as fan labor. this promotion was invaluable even if it was prone to being derided by people who wanted a bigger focus on the actual music. resources, legal and less so, were available in huge one-stop shops, not just as mp3 sharing communities but things like jrock_scans (which has 23,661(!) members for reference). the craze for fanlistings and their older cousin, webrings, also connected people who posted about multiple bandoms and facilitated cross-pollination.
 
twitter was/is insufficient for a multi-media experience and doesn't allow for collaboration, and tumblr has the problem of lack of community building and cross-pollination (while on lj, kyosamaluvr666 could post actively in dir_en_grey, customers_suck, lotr-fanfiction, garagesalejapan and mention all of these topics on their personal journal to their 400 friends from all of these places). forum culture differs too much from these dedicated fan communities, and forums are kind of a dead meme on top of that anyway.  we no longer have BNFs/influencers that bring in teenage girls. 
 
 
tl;dr visual kei fandom died because teenage girls, the demo that propels pop culture trends, aren't being drawn in. we lost our beatlemaniacs, our MCR-my, our directioners.

That was quite an amazing story I'm glad I took the time to read that.

(Before that, I’m so sorry the length of this introduction reads like an essay but please bear with me ><)
 
I have many interests, but let’s talk about visual kei as this is the one constant that has taken up most of my life.
 
2009 was a time of change for me and visual kei. Ameba launched its virtual community Pigg, which instantly sucked the life out of me and as it turned out, so many vk bandmen had no life as well.
 
t's embarassing to talk about it now, but as teenagers with nothing better to do with our time, my friends and I would send as many friend requests as we could to band members and ‘stalk’ them whenever they logged online. Suddenly vk had become so much more intimate as we could interact with vk bandmen in real-time like never before.
 
But pigg was more than that. Some of my fondest memories have been the designated VK showroom where you could stream youtube videos to a crowd, meeting new people in the club rooms who share a common interest and of course having to witness the silly antics of some of those bandmen. I got to know a lot of bands that I would otherwise never had found out about, had conversations, learning about their personalities and interests. I also got to learn that some of the musicians in the darkest and heaviest bands have the cutest personalities behind the keyboard, fawning over the colourful array of virtual fashion items pigg had to offer. 
 
(Asanao from lynch. case in point)
 
It was a fun and unique experience. And at the same time, information was not only more accessible than ever before, but more abundant as well, and keeping up with blogs, news, forums, and playing pigg consumed every moment of my every day which back then, I had the time and youth to do so.
 
But eventually, I burnt out.
 
I attributed my losing touch with vk to information overload. It’s been more than 4 years since I stopped going on pigg and ameblo for good, but those few years of intense dedication, even today, felt like an aeon. 
 
I used to make a lot of parodies of bandmen, and loved deduction and connecting the dots - which bands had photoshoots at which set and making 6-degrees of separation connections between members of different bands and loved hearing stories from the past.
 
I also had a enthusiasm for drawing, having drawn over a ton bands over the course of 2 years between 2011 and 2012, but suddenly it’s 2016 and all I have are 3-year-old drafts and unfinished sketches. 
 
Everything had been halted because life kinda got in the way… shattered-tranquility had long stopped being my home page and my internet’s search history doesn’t remember vkdb.jp anymore.
 
Hmm.
 
So in that gap between about 2012 and now, I had the mother of existential crises, questioning whether I was really going to follow vk for life.
 
But my passion in the music is genuine and still alive.
 
I guess what I’m trying to say is that I’ve been disconnected from the community that I love for far too long, and I don’t want that. I don’t want to forget the memories I’ve made, the bands that I’ve followed, the stories I’ve heard and the things I’ve learned along the way - be they good or bad. I don’t want my interest of VK to die, and I don’t want to stop making funny content about VK forever.  
 
(And most importantly, I don’t want to be the only VK fan in Australia that I know. So if you’re from Sydney, please hit me up so I don’t feel lonely :3)
 
I want this to be the place where I can share my knowledge about vk so ask me anything and I hope to relearn what I’ve lost these past few years. And once again, I’m astronomically sorry about the length of this introduction (I hope it was bearable).
 
Merry Xmas btw

(Before that, I’m so sorry the length of this introduction reads like an essay but please bear with me ><)
 
I have many interests, but let’s talk about visual kei as this is the one constant that has taken up most of my life.
 
2009 was a time of change for me and visual kei. Ameba launched its virtual community Pigg, which instantly sucked the life out of me and as it turned out, so many vk bandmen had no life as well.
 
t's embarassing to talk about it now, but as teenagers with nothing better to do with our time, my friends and I would send as many friend requests as we could to band members and ‘stalk’ them whenever they logged online. Suddenly vk had become so much more intimate as we could interact with vk bandmen in real-time like never before.
 
But pigg was more than that. Some of my fondest memories have been the designated VK showroom where you could stream youtube videos to a crowd, meeting new people in the club rooms who share a common interest and of course having to witness the silly antics of some of those bandmen. I got to know a lot of bands that I would otherwise never had found out about, had conversations, learning about their personalities and interests. I also got to learn that some of the musicians in the darkest and heaviest bands have the cutest personalities behind the keyboard, fawning over the colourful array of virtual fashion items pigg had to offer. 
 
(Asanao from lynch. case in point)
 
It was a fun and unique experience. And at the same time, information was not only more accessible than ever before, but more abundant as well, and keeping up with blogs, news, forums, and playing pigg consumed every moment of my every day which back then, I had the time and youth to do so.
 
But eventually, I burnt out.
 
I attributed my losing touch with vk to information overload. It’s been more than 4 years since I stopped going on pigg and ameblo for good, but those few years of intense dedication, even today, felt like an aeon. 
 
I used to make a lot of parodies of bandmen, and loved deduction and connecting the dots - which bands had photoshoots at which set and making 6-degrees of separation connections between members of different bands and loved hearing stories from the past.
 
I also had a enthusiasm for drawing, having drawn over a ton bands over the course of 2 years between 2011 and 2012, but suddenly it’s 2016 and all I have are 3-year-old drafts and unfinished sketches. 
 
Everything had been halted because life kinda got in the way… shattered-tranquility had long stopped being my home page and my internet’s search history doesn’t remember vkdb.jp anymore.
 
Hmm.
 
So in that gap between about 2012 and now, I had the mother of existential crises, questioning whether I was really going to follow vk for life.
 
But my passion in the music is genuine and still alive.
 
I guess what I’m trying to say is that I’ve been disconnected from the community that I love for far too long, and I don’t want that. I don’t want to forget the memories I’ve made, the bands that I’ve followed, the stories I’ve heard and the things I’ve learned along the way - be they good or bad. I don’t want my interest of VK to die, and I don’t want to stop making funny content about VK forever.  
 
(And most importantly, I don’t want to be the only VK fan in Australia that I know. So if you’re from Sydney, please hit me up so I don’t feel lonely :3)
 
I want this to be the place where I can share my knowledge about vk so ask me anything and I hope to relearn what I’ve lost these past few years. And once again, I’m astronomically sorry about the length of this introduction (I hope it was bearable).
 
Merry Xmas btw

It's taken them this long, apparently they dropped the new single "Gareki No Uta" today, available on itunes.
Guest player: Tomo (DADAROMA)
Jacket design: hiLo（ex.NAINE, KAVANE clothing）

It's taken them this long, apparently they dropped the new single "Gareki No Uta" today, available on itunes.
Guest player: Tomo (DADAROMA)
Jacket design: hiLo（ex.NAINE, KAVANE clothing）

Most people in japan use Yahoo, but I don't think Yahoo has a similar trends analysis tool to google. Hence I searched in Japanese, and Japan was the only region available so I didn't have to narrow it down further:
 
Blue: "visual kei" / Region: global
Red: "ヴィジュアル系" / Region: Japan

 
Also communities and individuals migrating from livejournal to tumblr might've been a factor as well. It created a mess at the time and information sources became convoluted.

(Before that, I’m so sorry the length of this introduction reads like an essay but please bear with me ><)
 
I have many interests, but let’s talk about visual kei as this is the one constant that has taken up most of my life.
 
2009 was a time of change for me and visual kei. Ameba launched its virtual community Pigg, which instantly sucked the life out of me and as it turned out, so many vk bandmen had no life as well.
 
t's embarassing to talk about it now, but as teenagers with nothing better to do with our time, my friends and I would send as many friend requests as we could to band members and ‘stalk’ them whenever they logged online. Suddenly vk had become so much more intimate as we could interact with vk bandmen in real-time like never before.
 
But pigg was more than that. Some of my fondest memories have been the designated VK showroom where you could stream youtube videos to a crowd, meeting new people in the club rooms who share a common interest and of course having to witness the silly antics of some of those bandmen. I got to know a lot of bands that I would otherwise never had found out about, had conversations, learning about their personalities and interests. I also got to learn that some of the musicians in the darkest and heaviest bands have the cutest personalities behind the keyboard, fawning over the colourful array of virtual fashion items pigg had to offer. 
 
(Asanao from lynch. case in point)
 
It was a fun and unique experience. And at the same time, information was not only more accessible than ever before, but more abundant as well, and keeping up with blogs, news, forums, and playing pigg consumed every moment of my every day which back then, I had the time and youth to do so.
 
But eventually, I burnt out.
 
I attributed my losing touch with vk to information overload. It’s been more than 4 years since I stopped going on pigg and ameblo for good, but those few years of intense dedication, even today, felt like an aeon. 
 
I used to make a lot of parodies of bandmen, and loved deduction and connecting the dots - which bands had photoshoots at which set and making 6-degrees of separation connections between members of different bands and loved hearing stories from the past.
 
I also had a enthusiasm for drawing, having drawn over a ton bands over the course of 2 years between 2011 and 2012, but suddenly it’s 2016 and all I have are 3-year-old drafts and unfinished sketches. 
 
Everything had been halted because life kinda got in the way… shattered-tranquility had long stopped being my home page and my internet’s search history doesn’t remember vkdb.jp anymore.
 
Hmm.
 
So in that gap between about 2012 and now, I had the mother of existential crises, questioning whether I was really going to follow vk for life.
 
But my passion in the music is genuine and still alive.
 
I guess what I’m trying to say is that I’ve been disconnected from the community that I love for far too long, and I don’t want that. I don’t want to forget the memories I’ve made, the bands that I’ve followed, the stories I’ve heard and the things I’ve learned along the way - be they good or bad. I don’t want my interest of VK to die, and I don’t want to stop making funny content about VK forever.  
 
(And most importantly, I don’t want to be the only VK fan in Australia that I know. So if you’re from Sydney, please hit me up so I don’t feel lonely :3)
 
I want this to be the place where I can share my knowledge about vk so ask me anything and I hope to relearn what I’ve lost these past few years. And once again, I’m astronomically sorry about the length of this introduction (I hope it was bearable).
 
Merry Xmas btw

Good topic. 
 
This is definitely a contributing factor, I think. I know there's a thread floating somewhere around here talking about the way that a lot of fans of VK seemed to have transitioned over to K-Pop over the years. I think a lot of it has to do with the the whole 'pretty Asian boys' fetish (maybe 'fetish' is a slightly strong word, but you guys know what I mean). K-Pop in general takes the whole cute Asian boy thing and ramps the production values up to to 11, whilst also presenting itself as a more mainstream and socially acceptable thing to be into. It's no surprise that a lot of foreigners mostly looking for their cute Asian boy fix would slowly have migrated over to the K-Pop scene once that started getting popular in the early 2010's, which coincidentally just so happens to be when VK's decline took hold according to that Google trends result. 
 
Also a very good point. I'd say this combined with the previous point definitely contributed to some degree.
 
I find this graph particularly interesting. I have to second what @Zeus said previously; the so-called decline of VK does seem, in many ways, more to be a simple case of its western popularity declining after a short boom. In that respect it's really nothing too surprising, a lot of rapid booms in the popularity of a concept or thing tend to be associated with equally as rapid declines. The real thing to note is that its prevalence in Japan has remained relatively stable, so the scene itself probably hasn't changed all that much in domestic terms.
 
Another theory I'll put forward though, and I'll admit not everyone with agree with me as this is a pretty subjective viewpoint, is that the quality of Visual Kei music simply hasn't been good enough in recent years. It feels like there are still shittons of bands out there, but almost no truly great ones; ones that you just feel you HAVE to pay attention to. Once upon a time you had the likes of D'espairsRay, Kagrra, Miyavi (still around but not VK), the GazettE (still around but a shadow of their former selves IMO), Rentrer en Soi, 9GBO, etc. Nowadays there are very few bands, if any, that are on levels similar to those groups. I'm sure there will be quite a few people that disagree with me here, but I've seen similar sentiments expressed by other members too, so I know I'm not the only one who thinks this way.
 
Silly tl;dr - The popularity of Visual Kei internationally reached its peak when the GazettE reached their creative peak in mid 2009; since then the band's creative quality has fallen into oblivion. To cope with the disappointment, western VK fans began listening to K-Pop after hearing BIGBANG's FANTASTIC BABY around the same time Gazetto released that garbage DIVISION album, and decided that G-Dragon oppa was the new saviour of cute Asian boy music. Thus VK died an agonizing death. Also, MEJIBRAY.

everyone is ignoring the best vk subgenre called 'natto kei', as in 'this is natto kei'

I'm glad me saying art-kei and homage-kei enough caused it to stick #impact

Most people in japan use Yahoo, but I don't think Yahoo has a similar trends analysis tool to google. Hence I searched in Japanese, and Japan was the only region available so I didn't have to narrow it down further:
 
Blue: "visual kei" / Region: global
Red: "ヴィジュアル系" / Region: Japan

 
Also communities and individuals migrating from livejournal to tumblr might've been a factor as well. It created a mess at the time and information sources became convoluted.

Noticed something interesting when I was exploring worldwide trends for the search term "visual kei" on google - that tiny spike earlier this year just happened to be when youtubers react to visual kei came out:

 
So visual kei is dead. And at the rate it is going now, will be even dead-er; A scene stagnating on the same looks and sounds, rarely venturing out musically if at all. But it wasn't always that way. Although it would be  appropriate to refer to the 90s golden era of vk to remind us of how opulent the scene once was, I want to bring back memories of 2009.
 
In October 2008, Kerrang ran a feature on jrock, publishing an article predicting jrock to go big in Europe in 2009.
And sure enough, google trends highlighted the correlation clearly, confirming that the search terms "j-rock" and "visual kei" did indeed peak between January and March 2009.
 
However, following vk's brief global success was a period of near-exponential decline - to what we see now as the lowest point of popularity vk has ever experienced in a 12 year time-span. Even that spike in August wasn't enough to break above 2004's lowest point.
 
Personally, I'd been a passive fan of visual kei for many years prior to 2009, but it wasn't until 2009 that I became fully engaged. One prominent catalyst was Japanese blogging platform Ameba launching its virtual community ‘Pigg’ that year, becoming a game changer in the way fans and bands could interact. Popular musicians were also given accounts powered by ameba, a la twitter's verified personalities.
 
I remember 2009 as a year that several vk bands were going major and gaining international recognition. It was no surprise that vk reached its global height by being much more accessible through social media and other digital channels. This momentum seemed to be gaining quickly until 2010 brought a sharp turn of unfortunate events within the scene and the emergence of kpop poached a large part of the international vk audience.
 
However, the situation in Japan is a bit different, as vk has been pretty steady since it had already declined by the turn of the century. The search term "ヴィジュアル系" on google trends says as much.
 
A few years ago, major labels published all those visual kei cover albums probably in an attempt to raise the relevance of visual kei, but the hype had pretty much died by then. The drought of talent and variety meant that each band was no better than the other, and was enough for many people to lose interest. Stricter piracy laws also meant that music had become less accessible, with people being reluctant to pay the exorbitant prices of some CDs. Not to mention the discontinuation of many vk magazines as an indication of the scene's current degradation. Marketing and business models that worked in the 90s and early 00s struggle to find significance in the present day, yet management has not evolved to adapt to current trends (or have done so poorly).
 
Now that the last of the influential underground vk labels is defunct, vk doesn't have the backing and budget as it once did. X Japan and Luna Sea are like the only lifeline left for vk - there can't even be a vk festival without either X Japan or Luna Sea in the lineup.
 
I remember reading an interview where Yohio mentioned that he kinda killed western interest in vk, but I don't particularly attribute that to those western vk acts damaging the reputation of this uniquely japanese scene. Bands such as D'espairsRay, girugamesh, the Underneath, Rentrer en Soi, Dio, UnsraW and Black:List etc who laid the groundwork for vk to make its mark in the west are no longer around. I'm surprised lynch. didn't carry the torch.
 
I don't want this thread to sound too much like #resurrectvk, but instead I want ignite a discussion (and maybe create a dialog) - how did the vk boom of '09 affect you in your country, what could've been done differently, or the best things to come out of  that little modern renaissance of vk history.
 
 

Noticed something interesting when I was exploring worldwide trends for the search term "visual kei" on google - that tiny spike earlier this year just happened to be when youtubers react to visual kei came out:

 
So visual kei is dead. And at the rate it is going now, will be even dead-er; A scene stagnating on the same looks and sounds, rarely venturing out musically if at all. But it wasn't always that way. Although it would be  appropriate to refer to the 90s golden era of vk to remind us of how opulent the scene once was, I want to bring back memories of 2009.
 
In October 2008, Kerrang ran a feature on jrock, publishing an article predicting jrock to go big in Europe in 2009.
And sure enough, google trends highlighted the correlation clearly, confirming that the search terms "j-rock" and "visual kei" did indeed peak between January and March 2009.
 
However, following vk's brief global success was a period of near-exponential decline - to what we see now as the lowest point of popularity vk has ever experienced in a 12 year time-span. Even that spike in August wasn't enough to break above 2004's lowest point.
 
Personally, I'd been a passive fan of visual kei for many years prior to 2009, but it wasn't until 2009 that I became fully engaged. One prominent catalyst was Japanese blogging platform Ameba launching its virtual community ‘Pigg’ that year, becoming a game changer in the way fans and bands could interact. Popular musicians were also given accounts powered by ameba, a la twitter's verified personalities.
 
I remember 2009 as a year that several vk bands were going major and gaining international recognition. It was no surprise that vk reached its global height by being much more accessible through social media and other digital channels. This momentum seemed to be gaining quickly until 2010 brought a sharp turn of unfortunate events within the scene and the emergence of kpop poached a large part of the international vk audience.
 
However, the situation in Japan is a bit different, as vk has been pretty steady since it had already declined by the turn of the century. The search term "ヴィジュアル系" on google trends says as much.
 
A few years ago, major labels published all those visual kei cover albums probably in an attempt to raise the relevance of visual kei, but the hype had pretty much died by then. The drought of talent and variety meant that each band was no better than the other, and was enough for many people to lose interest. Stricter piracy laws also meant that music had become less accessible, with people being reluctant to pay the exorbitant prices of some CDs. Not to mention the discontinuation of many vk magazines as an indication of the scene's current degradation. Marketing and business models that worked in the 90s and early 00s struggle to find significance in the present day, yet management has not evolved to adapt to current trends (or have done so poorly).
 
Now that the last of the influential underground vk labels is defunct, vk doesn't have the backing and budget as it once did. X Japan and Luna Sea are like the only lifeline left for vk - there can't even be a vk festival without either X Japan or Luna Sea in the lineup.
 
I remember reading an interview where Yohio mentioned that he kinda killed western interest in vk, but I don't particularly attribute that to those western vk acts damaging the reputation of this uniquely japanese scene. Bands such as D'espairsRay, girugamesh, the Underneath, Rentrer en Soi, Dio, UnsraW and Black:List etc who laid the groundwork for vk to make its mark in the west are no longer around. I'm surprised lynch. didn't carry the torch.
 
I don't want this thread to sound too much like #resurrectvk, but instead I want ignite a discussion (and maybe create a dialog) - how did the vk boom of '09 affect you in your country, what could've been done differently, or the best things to come out of  that little modern renaissance of vk history.
 
 

To me, the popularity of post-hardcore and screamo music with younger audiences also peaked in that same '09 time, which, stylistically, V-Kei shared sonic similarities with.  Not to mention American festival runs were featuring Japanese bands (like family values with Dir en grey, a Taste of Chaos with Mucc/D'espairsRay, etc.) to build the Japanese music exposure with artists that shared their sound with.
 
... but then came the EDM and Dance-pop wave that took the wind right out of the sails of rock popularity.  Now you have metal artists pushing more electronics into their sound to try to bridge that gap, and it is just not keeping people interested in the genre.
 
I think the decline of V-Kei has more to do with the decline of Rock in the face of dance-pop and EDM than it specifically does with just the niche of V-Kei.  I mean, you have people also jumping on the K-Pop bandwagon now more than ever, showcasing the popularity of embracing Dance-pop/EDM sonic sound that is "so hot right now" with the kidz of today.  Rock and metal festivals are also struggling in the U.S. to stay afloat, so it shows that right now, there is no money in promoting the genre.  As a result, less people are exposed to rock-oriented groups that typically would not seek them out, and you have decline.
 
Luckily the internet is alive and well and people have many resources to search for music; The responsibility is now on people like us to bring V-Kei, J-Rock, and guitar centered music to the younger group of impressionable listeners that are more interested in mumble-rap and EDM divas today.
 
Those are just my thoughts.  This is an interesting topic!

Noticed something interesting when I was exploring worldwide trends for the search term "visual kei" on google - that tiny spike earlier this year just happened to be when youtubers react to visual kei came out:

 
So visual kei is dead. And at the rate it is going now, will be even dead-er; A scene stagnating on the same looks and sounds, rarely venturing out musically if at all. But it wasn't always that way. Although it would be  appropriate to refer to the 90s golden era of vk to remind us of how opulent the scene once was, I want to bring back memories of 2009.
 
In October 2008, Kerrang ran a feature on jrock, publishing an article predicting jrock to go big in Europe in 2009.
And sure enough, google trends highlighted the correlation clearly, confirming that the search terms "j-rock" and "visual kei" did indeed peak between January and March 2009.
 
However, following vk's brief global success was a period of near-exponential decline - to what we see now as the lowest point of popularity vk has ever experienced in a 12 year time-span. Even that spike in August wasn't enough to break above 2004's lowest point.
 
Personally, I'd been a passive fan of visual kei for many years prior to 2009, but it wasn't until 2009 that I became fully engaged. One prominent catalyst was Japanese blogging platform Ameba launching its virtual community ‘Pigg’ that year, becoming a game changer in the way fans and bands could interact. Popular musicians were also given accounts powered by ameba, a la twitter's verified personalities.
 
I remember 2009 as a year that several vk bands were going major and gaining international recognition. It was no surprise that vk reached its global height by being much more accessible through social media and other digital channels. This momentum seemed to be gaining quickly until 2010 brought a sharp turn of unfortunate events within the scene and the emergence of kpop poached a large part of the international vk audience.
 
However, the situation in Japan is a bit different, as vk has been pretty steady since it had already declined by the turn of the century. The search term "ヴィジュアル系" on google trends says as much.
 
A few years ago, major labels published all those visual kei cover albums probably in an attempt to raise the relevance of visual kei, but the hype had pretty much died by then. The drought of talent and variety meant that each band was no better than the other, and was enough for many people to lose interest. Stricter piracy laws also meant that music had become less accessible, with people being reluctant to pay the exorbitant prices of some CDs. Not to mention the discontinuation of many vk magazines as an indication of the scene's current degradation. Marketing and business models that worked in the 90s and early 00s struggle to find significance in the present day, yet management has not evolved to adapt to current trends (or have done so poorly).
 
Now that the last of the influential underground vk labels is defunct, vk doesn't have the backing and budget as it once did. X Japan and Luna Sea are like the only lifeline left for vk - there can't even be a vk festival without either X Japan or Luna Sea in the lineup.
 
I remember reading an interview where Yohio mentioned that he kinda killed western interest in vk, but I don't particularly attribute that to those western vk acts damaging the reputation of this uniquely japanese scene. Bands such as D'espairsRay, girugamesh, the Underneath, Rentrer en Soi, Dio, UnsraW and Black:List etc who laid the groundwork for vk to make its mark in the west are no longer around. I'm surprised lynch. didn't carry the torch.
 
I don't want this thread to sound too much like #resurrectvk, but instead I want ignite a discussion (and maybe create a dialog) - how did the vk boom of '09 affect you in your country, what could've been done differently, or the best things to come out of  that little modern renaissance of vk history.
 
 

Noticed something interesting when I was exploring worldwide trends for the search term "visual kei" on google - that tiny spike earlier this year just happened to be when youtubers react to visual kei came out:

 
So visual kei is dead. And at the rate it is going now, will be even dead-er; A scene stagnating on the same looks and sounds, rarely venturing out musically if at all. But it wasn't always that way. Although it would be  appropriate to refer to the 90s golden era of vk to remind us of how opulent the scene once was, I want to bring back memories of 2009.
 
In October 2008, Kerrang ran a feature on jrock, publishing an article predicting jrock to go big in Europe in 2009.
And sure enough, google trends highlighted the correlation clearly, confirming that the search terms "j-rock" and "visual kei" did indeed peak between January and March 2009.
 
However, following vk's brief global success was a period of near-exponential decline - to what we see now as the lowest point of popularity vk has ever experienced in a 12 year time-span. Even that spike in August wasn't enough to break above 2004's lowest point.
 
Personally, I'd been a passive fan of visual kei for many years prior to 2009, but it wasn't until 2009 that I became fully engaged. One prominent catalyst was Japanese blogging platform Ameba launching its virtual community ‘Pigg’ that year, becoming a game changer in the way fans and bands could interact. Popular musicians were also given accounts powered by ameba, a la twitter's verified personalities.
 
I remember 2009 as a year that several vk bands were going major and gaining international recognition. It was no surprise that vk reached its global height by being much more accessible through social media and other digital channels. This momentum seemed to be gaining quickly until 2010 brought a sharp turn of unfortunate events within the scene and the emergence of kpop poached a large part of the international vk audience.
 
However, the situation in Japan is a bit different, as vk has been pretty steady since it had already declined by the turn of the century. The search term "ヴィジュアル系" on google trends says as much.
 
A few years ago, major labels published all those visual kei cover albums probably in an attempt to raise the relevance of visual kei, but the hype had pretty much died by then. The drought of talent and variety meant that each band was no better than the other, and was enough for many people to lose interest. Stricter piracy laws also meant that music had become less accessible, with people being reluctant to pay the exorbitant prices of some CDs. Not to mention the discontinuation of many vk magazines as an indication of the scene's current degradation. Marketing and business models that worked in the 90s and early 00s struggle to find significance in the present day, yet management has not evolved to adapt to current trends (or have done so poorly).
 
Now that the last of the influential underground vk labels is defunct, vk doesn't have the backing and budget as it once did. X Japan and Luna Sea are like the only lifeline left for vk - there can't even be a vk festival without either X Japan or Luna Sea in the lineup.
 
I remember reading an interview where Yohio mentioned that he kinda killed western interest in vk, but I don't particularly attribute that to those western vk acts damaging the reputation of this uniquely japanese scene. Bands such as D'espairsRay, girugamesh, the Underneath, Rentrer en Soi, Dio, UnsraW and Black:List etc who laid the groundwork for vk to make its mark in the west are no longer around. I'm surprised lynch. didn't carry the torch.
 
I don't want this thread to sound too much like #resurrectvk, but instead I want ignite a discussion (and maybe create a dialog) - how did the vk boom of '09 affect you in your country, what could've been done differently, or the best things to come out of  that little modern renaissance of vk history.