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HeaRt band name change to "tRaeH"

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Is it still pronounced heart though, just visually reversed? It's not uncommon for bands to stylize their names in interesting ways for certain album releases and such.  So I am kinda questioning whether or not this is a name change or just that. BMPCHKN on the new Bump of Chicken album, for example.

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6 minutes ago, doombox said:

I read it as tRasH at first. OTL 

 

I feel like this is was a decision made specifically to make their name come up easier in a web search, but it still looks kinda ridiculous. 

 

people looking for "tRaeH" on internet will be like "did you mean tRasH"

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1 hour ago, SethItari said:

Is it still pronounced heart though, just visually reversed? It's not uncommon for bands to stylize their names in interesting ways for certain album releases and such.  So I am kinda questioning whether or not this is a name change or just that. BMPCHKN on the new Bump of Chicken album, for example.

 

So, it didn't change that much.

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