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I wish I understood KRY clothing's OHP, apparently every item is sold out(?) even the ones advertised on twitter less than 12 hours ago..?
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yeaaaaah well they advertised the jacket/hoodie for MBHI x KRY a few days ago and put it up as sold out, but also said not available until 12/10 so it could be the site system... but even so unless you're like stalking the site and have money set aside for something that may possibly pop up that you want you probably won't be able to order. I think it's not because they're like amazingly popular... I think they just make so few of their items that it sells out so fast, but tha...
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[cont] but that could be a smart marketing choice for starting out because by always being sold out it makes them look desirable so more people will want to buy things since it looks rare and they want to be able to say they have something so rare and liked or "trendy" so then they're able to afford to make more products etc etc