honestly I hate the "kpop" label and that scene in general, it's just normal pop but in Korean, I do not like pop, but some co-workers like that and I've listened to some songs and it's not bad compared to western acts is just a different language, many young people nowadays are interested in them, I don't understand the fandom but probably due to my age
I heard about companies that overexploit their artists, but I think it's a common denominator of work in Korea (?), but I'm speculating
(the girls in "twice" are hella cute)